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Goldenberg Jacob

Inside The Box (Bok)

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Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box. But, as Goldenberg and Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world. The newest and most inventive ideas are much closer than you think, and can be found by using five simple techniques - subtraction, task, unification, multiplication, division and attribute dependency. This strategy helped Philips use subtraction to create the slim-line DVD players we use today, while attribute dependency allowed Domino's Pizza to corner the market with their thirty-minute delivery promise. These strategies can be used by anyone, from CEOs of multinational companies to the Chilean miners' rescue team and even leading jazz guitarist Bill Frisell, who actually restricts the range of his instrument to induce increased creativity. Intuitive, revelatory and easy-to-implement, these ideas will help you find the creative streak you never knew you had.

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Författare:
Titel:Inside The Box
Typ:Bok
Kategori:Övrigt
Releasedatum:
Artikelnummer:718300
Lagerstatus:Utgått ur sortimentet Utgått ur sortimentet
EAN:9781846686252
ISBN:1846686252
Språk:Engelska
Bandtyp:Pocket
Mått(BxHxD):130x198x20 mm
Omfång:272 sidor
Vikt:295 gram
Titel:Inside The Box
Förlag:Tiptree Book Service
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