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Viral Marketing - The Science Of Sharing (Bok)

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Viral Marketing: The Science of Sharing is not your typical 'how to get shared' book. It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee".

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices. Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying. This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility. Watch Karen Nelson-Field talk about her research on how emotions drive video sharing.

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Författare:
Titel:Viral Marketing - The Science Of Sharing
Typ:Bok
Kategori:Övrigt
Releasedatum:
Artikelnummer:734546
Lagerstatus:Beställningsvara Skickas inom 5-10 vardagar
EAN:9780195527988
ISBN:0195527988
Språk:Engelska
Bandtyp:Häftad
Mått(BxHxD):153x228x6 mm
Omfång:128 sidor
Vikt:205 gram
Titel:Viral Marketing - The Science Of Sharing
Förlag:Oxford University Press
Denna artikel skickas normalt inom 5-10 vardagar.
Denna artikel finns i externt lager.
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