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Sunstein Cass R.

Nudge (Bok)

96 :-

Bok Pocket

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INFORMATION OM PRODUKTEN

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. "Nudge" offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.

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Författare:
Titel:Nudge
Typ:Bok
Kategori:Övrigt
Releasedatum:
Artikelnummer:636178
Lagerstatus:Beställningsvara Skickas inom 5-10 vardagar
EAN:9780141040011
ISBN:0141040011
Språk:Engelska
Bandtyp:Pocket
Mått(BxHxD):130x198x19 mm
Omfång:306 sidor
Vikt:236 gram
Titel:Nudge
Förlag:Penguin Books Ltd.
Denna artikel skickas normalt inom 5-10 vardagar.
Denna artikel finns i externt lager.
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