Fjolårets härliga julkalender (Selmas saga, 5 tim 22 min) endast 99 kr - - >

Ward Mattias

Data-driven Marketing - In A Multi-channel, Multi-device World (Bok)

274:-

Bok Flexband

Beställningsvara. Skickas inom 3-6 vardagar 
Mer information om lagerstatus

Du har nu lagt den här produkten i din bevakningslista. Du kommer att få ett mail om produkten åter går att köpa. Du kan se din bevakningslista under Önskelistor på sidan Mitt konto.

INFORMATION OM PRODUKTEN

There's a question all companies wrestle with: How do we best interact with customers in todays multi-channel, multi-device world? Consumers are demanding; no matter what platform, device or channel they're using, they expect a consistent brand experience. Companies need to be aware of this and come up with a multi-channel, multi-device strategy that is aligned with all company departments, in real-time.

DATA-DRIVEN MARKETING collects all the information you need to achieve all this and more. For digital marketers looking into the future and beyond; for executives planning the next step for growth; for anyone keeping their thumb on the pulse of the digital world. This book will give you the tools and knowledge you need to successfully adapt to the modern marketing ecosystem, covering:

- The importance of being customer-centric and providing a consistent brand experience
- How to break the shackles that keep your data in isolated silos
- Bridging the gap between offline and online, to increase customer lifetime value
- The legal landscape and issues regarding data and customer privacy 
- Valuable lessons from companies pursuing the nirvana of a Single Customer View
- Practical tips on how to start using customer profiles for your marketing

Mattias Ward has first-hand knowledge of the data-driven economy. After founding the successful company Innometrics (later acquired by APSIS, www.apsis.com), he's now an evangelist for Profile Cloud, spreading word of this new technology for professionals and marketers around the Nordics. Mattias lives in Stockholm with his wife and 4 daughters.

Fakta

Författare:
Titel:Data-driven Marketing - In A Multi-channel, Multi-device World
Typ:Bok
Kategori:Management
Releasedatum:
Artikelnummer:675915
Lagerstatus:Beställningsvara Skickas inom 3-6 vardagar
EAN:9789187905681
ISBN:9187905681
Språk:Engelska
Bandtyp:Flexband
Mått(BxHxD):158x203x16 mm
Omfång:208 sidor
Utgåva:1
Vikt:363 gram
Titel:Data-driven Marketing - In A Multi-channel, Multi-device World
Förlag:Roos & Tegner
Denna artikel skickas normalt inom 3-6 vardagar.
Den finns i ett externt lager.
Förbeställ om du vill hämta den i vår butik i Fåglum. Kontakta Kundservice

Presentkort

Köp digitala presentkort

kan skickas via SMS, e-post eller vanliga brev.

mer info

Facebook

Nyhetsbrev

Ginza-nyheter i mejlen

Gör som 281 000 andra!
Beställ Ginzas nyhetsbrev och få de senaste nyheterna och bästa erbjudandena först!

Ginzakatalogen

Missa inte vår välfyllda katalog!

Beställ eller läs den online

Artikelnummerbeställning

Den digitala katalogbaksidan

Beställ genom att fylla i artikelnummer från katalogen.

mer info

EU Delivery

International delivery available.

mer info

Back to Top close

open popup