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Watt James

Business For Punks (Bok)

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BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverent. It's passionate. It's BrewDog. Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business. In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

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Författare:
Titel:Business For Punks
Typ:Bok
Kategori:Övrigt
Releasedatum:
Artikelnummer:674233
Lagerstatus:Beställningsvara Skickas inom 5-10 vardagar
EAN:9780241290118
ISBN:0241290118
Språk:Engelska
Bandtyp:Pocket
Mått(BxHxD):128x198x20 mm
Omfång:251 sidor
Vikt:410 gram
Titel:Business For Punks
Förlag:Penguin Books Ltd.
Denna artikel skickas normalt inom 5-10 vardagar.
Denna artikel finns i externt lager.
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