Jonna Fransson

Behind the Scenes gives you an inside look at today's design industry and the challenges it faces, the commercial undercurrents that shape and define it and a glimpse of those in power. The book includes subjects such as design media and PR and the relationship between the two, payment methods in the design industry, the escalating speed of the new and the effect it has on the products, as well as the importance of pricing. Behind the Scenes is a book debating the issues around design that rarely is spoken about.