Engelska

Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or a forest, is the landscape of our modern lives. Because marketing has been done to us for so long, we take it for granted. This is Marketing turns that upside down and opens the door for you to do something with marketing. To make something better. To cause a change you'd like to see in the world. To grow your project, but mostly to serve the people you care about.

<b>A generation defining expose</b><b> of toxic beauty culture in our digital age and how it is harming women<br/></b><br/>We are living in a new age of beauty. With advancements in cosmetic surgery, augmented reality face filters, photo editing apps, and exposure to more images than we were ever meant to see, we have the ability to craft ourselves in whichever way we please. We pinch, pull, squeeze, tweeze, smooth and slice ourselves beyond recognition. But is modern beauty culture truly empowering? Are we really in control?<br/><br/>In every era there is a beauty ideal. Yet, today the pressure to attain and retain the perfect body is compounded by our addiction to sharing every angle of ourselves online. In an age of influencers and social media, modern beauty culture is all-consuming and it is hurting the lives of women around the world.<br/><br/>From <i>Love Island</i> to lip filler, blackfishing to the beauty tax, Ellen Atlanta reconfigures our understanding of women's relationship with beauty culture to account for the digital age. Providing an eye-opening account of the realities young women face under a dominant industry, <i>Pixel Flesh</i> unmasks the absurdities of the dystopia we find ourselves living in. Both a rallying cry and a refusal to suffer in silence, this is a vital insight into what it feels like to exist as a woman in a digitally obsessed world.

<b>The story of our modern age, told through this groundbreaking memoir from the inventor of the World Wide Web</b><br/><br/>The most influential inventor of the modern world, Sir Tim Berners-Lee is a different kind of visionary. Born in the same year as Bill Gates and Steve Jobs, Berners-Lee famously shared his invention, the World Wide Web, for no commercial reward. Its widespread adoption changed everything - transforming humanity into the first digital species. Through the web, we live, work, dream and connect.<br/><br/>In this intimate memoir, Berners-Lee tells the story of his iconic invention, exploring how it launched a new era of creativity and collaboration, while unleashing a commercial race that today imperils democracies and polarizes public debate. Filled with his characteristic optimism, technical insight and wry humour, this is a book about the power of technology - both to fuel our worst instincts and to profoundly shape our lives for the better.<br/><br/>As the rapid development of artificial intelligence heralds a new era of innovation, Berners-Lee is the perfect guide to the crucial decisions ahead - and provides a gripping, in-the-room account of the rise of the online world. Peppered with rich anecdote and amusing reflections, <i>This is For Everyone</i> is an essential read for understanding our times, and a bold manifesto for advancing humanity's future.

Against Platforms [Bok / Häftad]