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Title:
Best Story Wins
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- Management
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Bok
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Description:
Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off...
Best Story Wins Bok
Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat. Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that. Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all.
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Title:
Challenger
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Genre:
- Militärväsen & Vapen
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Bok
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The definitive, dramatic, minute-by-minute story of the 1986 Challenger space shuttle disaster by New York Times-bestselling author Adam Higginbotham, based on fascinating new archival research and in-depth reporting - a riveting history that reads like a thriller The Challenger space shuttle was t...
Challenger Bok
The definitive, dramatic, minute-by-minute story of the 1986 Challenger space shuttle disaster by New York Times-bestselling author Adam Higginbotham, based on fascinating new archival research and in-depth reporting - a riveting history that reads like a thriller The Challenger space shuttle was the most complicated machine ever built and Mission 51-L was an event to define a generation- it had the largest and most diverse intake of astronauts in NASA history and it would launch into orbit Christa McAuliffe, the world's first 'Teacher In Space'. The mission was emblematic of an America standing tall once again, revitalised under its new leader, President Ronald Reagan. On Tuesday 28 January 1986 when Challenger was launched into space, the shuttle exploded into a fireball in the sky above the Atlantic Ocean, just over a minute into its journey. The seven men and women onboard were killed, and the disaster was watched live by millions around the world. The long chain of events that led to the disaster, and the aftermath of the tragedy, have remained clouded by time, misconception and the complexities of aerospace engineering. Despite months of headlines, video replays of the doomed launch, and a Congressional investigation which itself became a media spectacle, the truth of the accident has never been fully unravelled. To most, it was known simply as the catastrophe that killed Christina McAuliffe, the Teacher in Space. In this jaw-dropping account based on deep archival research and original reporting, award-winning journalist Adam Higginbotham reveals the lives of the men and women whose stories have been overshadowed by the disaster, not only the seven members of the Challenger crew, but the designers, engineers and test pilots who knew that shortcuts were being taken. A tale of hubris and over-reach on the 'high frontier', as well as spectacle that's never been seen before or since, Challenger is a classic work of storytelling from a master of the form.
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Title:
The Power Of Culture
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Genre:
- Management
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Bok
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Description:
All organizations have a culture, whether they acknowledge it or not, and whether it's helping or hindering them. Get it right, and culture can be a positive force for good. Get it wrong, and culture can be a negative, becoming toxic and undermining performance and reputations. In short, culture ma...
The Power Of Culture Bok
All organizations have a culture, whether they acknowledge it or not, and whether it's helping or hindering them. Get it right, and culture can be a positive force for good. Get it wrong, and culture can be a negative, becoming toxic and undermining performance and reputations. In short, culture matters. It can, though, be a tricky thing to understand and master. The Power of Culture tackles this head-on, exploring what culture is and why it matters; how it needs to be aligned with strategy and values, and how to understand it, change it and make it a reality. Told through real stories and examples and using the author's Intentional Culture Circle as a guide, this book helps everyone at work to be more aware of culture and how to find opportunities to make it work better.
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Title:
Character Limit
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Genre:
- Management
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Format:
Bok
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Description:
Rising star New York Times technology reporters, Kate Conger and Ryan Mac, tell for the first time the full and shocking inside story of Elon Musk's unprecedented hostile takeover of Twitter and the forty-four-billion-dollar deal's seismic political, social, and financial fallout. The billionaire e...
Character Limit Bok
<p><b>Rising star <i>New York Times</i> technology reporters, Kate Conger and Ryan Mac, tell for the first time the full and shocking inside story of Elon Musk's unprecedented hostile takeover of Twitter and the forty-four-billion-dollar deal's seismic political, social, and financial fallout.</b><br/><br/>The billionaire entrepreneur and Tesla CEO Elon Musk has become inextricable from the social media platform that until 2023 was known as Twitter. Started in the mid-2000s as a playful microblogging platform, Twitter quickly became a vital nexus of global politics, culture, and media-where the retweet button could instantly catapult any idea to hundreds of millions of screens around the world, unleashing raw collective emotion like nothing else before. While its founder had idealistically dreamed of building a "digital town square," he detested Wall Street and never focused on building a profitable business.<br/><br/>Musk joined the platform in 2010 and, by 2022, had become one of the site's most influential users, hooking over 80 million followers with his mix of provocative posts, promotion of his companies, and attacks on his enemies. To Musk, Twitter - once known for its almost absolute commitment to free speech - had badly lost its way. He blamed it for the proliferation of what he called the "woke mind virus" and claimed that the survival of democracy and the human race itself depended on the future of the site. In January of 2022, Musk began secretly accumulating Twitter stock. By April, he was its largest shareholder, and soon after, he made an unsolicited offer to purchase the company for the unimaginable sum of $44 billion dollars. Backed into a corner, Twitter's board accepted his offer-but Musk quickly changed his mind, forcing Twitter to sue him to close the deal in October. The richest man on earth controlled one of the most powerful media platforms in the world-but at what price? Before long Twitter would be gone for good, replaced by something radically new and different, as Musk remade the company in his own image from the ground up.<br/><br/>The story of the showdown between Musk and Twitter and his eventual takeover of the company is unlike anything in business or media that has come before. In vivid, cinematic detail, Conger and Mac follow the inner workings of the company as Musk lays siege to it, first from the outside as one of its most vocal users, and then finally from within as a contentious and mercurial leader. Musk has shared some of his version of events, but Conger and Mac have uncovered the full story through exclusive interviews, unreported documents, and internal recordings at Twitter following the billionaire's takeover. With unparalleled sources from within and around the company, they provide a revelatory, three-dimensional, and definitive account of what really happened when Musk showed up, spoiling for a brawl and intent on revolution, with his merciless, sycophantic cadre of lawyers, investors, and bankers.<br/><br/>This is the defining story of our time told with uncommon style and peerless rigor. In a world of viral ideas and emotion, who gets to control the narrative, who gets to be heard, and what does power really cost?</p>
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Title:
Bad Feminist [tenth Anniversary Edition]
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Genre:
- Samhälle & Politik
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Bok
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Description:
Bad Feminist [tenth Anniversary Edition] [Bok / Häftad]
Bad Feminist [tenth Anniversary Edition] Bok
Bad Feminist [tenth Anniversary Edition] [Bok / Häftad]
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