Engelska

IF IT ISN'T FELT, IT WON'T STICK. That simple truth is at the heart of this book. We often think people act on facts and logic - but it's really their feelings that guide them. Both in private life and at work. When you begin to design for what people feel, not just what they think, everything changes. That's when true engagement - and great value - is created. We're in the middle of an experience revolution. People's view of what really matters - in life and in their relationship with businesses - is undergoing a fundamental shift. We no longer just chase stuff, thrills or status symbols. We seek meaning, emotion, and stories worth sharing. That shift holds enormous potential for those who understand the power of designing experiences that leave a lasting impression. Catch the Feeling - The Art of Designing Meaningful Experiences helps you grow the value of your business in ways that are both meaningful and sustainable - while contributing to a better world for the people who matter to you. This book offers key insights, inspiring real-world examples, and practical tools for creating experiences that truly make a difference - whether you work in leadership, communication, business development, customer experience or public service. You'll gain a deeper understanding of what moves people - and why. You'll find tools and models you can apply directly. And you'll learn how to build more human, engaging and profitable relationships - with your customers, your team and your community. Whether you're transforming an entire organization or planning a dinner for someone you love - this book gives you the mindset and methods to make it meaningful. Catch the Feeling will make your (work)life more joyful, more purposeful - and more profitable. More info: https://www.xn--jaktenpknslan-ifbn.se/in-english

This book really resonates with me and not merely because the authors use rock artists I worked with closely in the past such as Kiss, Led Zeppelin and Nirvana to illustrate the management theories which have long guided the careers of rock stars but which have often eluded corporate managers. They fearlessly puncture the bubbles of predictable, mediocre but "safe" theories that preclude breakthrough success in business and they do it with humor and passion. To borrow a turn of phrase from their instantly classic text, I am a big motherfucking fan of "Heavy Metal Management. Danny Goldberg, President of GoldVE Entertainment and author of "Bumping Into Geniuses." Do you see your employees as our most valuable asset? Are you keen on having satisfied clients? Do you want to be a good leader, an inspiring business person and take your project to another level? Or are you perhaps ready to go from Good to Great? Sorry! But if thats what you really want, then this book is sadly not for you. We wrote Heavy Metal Management for Great Leaders, ready for World Domination. And beyond! Heavy metal has existed as an art form for almost fifty years now. During this period, the best and brightest havedespite cutthroat competition and extremely low barriers to entrycreated global brands from four chord progressions. Astonishingly, most businessmen havent even begun to learn from these great Heroes of Metal. Heavy Metal Management gets you started on the Highway to the hell where customers are raving, motherf*****g fans, where your management team are the baddest guys on the block and yourself the Total Frontman. Grab the chance and buy this book or burn in the eternal fire!

When a company is committed to growing through innovation - not just exploiting the existing business models - standard accounting documents offer insufficient and, oftentimes irrelevant data. <i>Innovation Accounting</i> is a practical guide for these companies to help them measure and track innovation. Most established organizations have understood the need to innovate and become more digital, however the management tools available to leaders seeking to understand the investments in innovation are lacking. Financial accounting in particular is difficult to use in the context of (digital) innovation. Therefore a new complementary system for measuring and tracking innovation is needed.<br/><br/>The book provides tools, frameworks, templates, and visualizations that can be easily understood and applied. These can all be used by executives looking for a new way of measuring corporate performance in a world where accounting-recognized assets are becoming commodities, by investors seeking better ways of looking at a company's growth potential, and by managers who need to valuate innovation product teams using more than just financial indicators. <i>Innovation Accounting</i> is an essential go-to book for anyone that wants to measure their company's innovation ecosystem.

Global Hr Competencies- Mastering Competitive [Bok / Inbunden]

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change-making brands. The content has been developed based on years of experience in building brands, conversations with dozens of changemakers, understanding their branding challenges and required knowlege and skills, and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change-making organisations across the world and 7 guest essays from experts.

The home goods market in the United States is the largest market in the world. So why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view-who you want to serve and why you do business-and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, and Martyn Lawrence Bullard.

Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users.<br/><br/><i>Rethinking Users</i> introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.