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This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Get 24 months FREE access to an interactive eBook when purchasing the paperback* The Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management. <br/><br/>New to This Edition: Complimentary fully integrated interactive eBook version. Coverage of online data collection, netnography, big data and data visualization. Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor. <br/><br/>Annotated further reading recommendations. An important new feature is the "Research in Action" textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. <br/><br/>Each contributor has also given a practical `top tip' for doing research successfully. The book is complemented by a FREE Interactive eBook and online resources including PowerPoint slides, datasets, multiple-choice questions, e-flashcards and links to additional online material. Suitable reading for any student carrying out a research project, dissertation or thesis in business and management.

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. <br/><br/>New to the second edition:More global focus through new examples, case studies and the experience brought by new co-author, Barbara CzarneckaBrand new chapter on Culture &amp; Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countriesNew coverage of digital advances and social media marketingUpdated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and NetnographyAdditional videos supplementing the comprehensive online resource package for students and lecturersA wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.

Written and edited by leading experts in the field, this authoritative account sets UK and European practices firmly within a global context. It offers an in-depth and contextual account of enduring, contemporary and cutting edge theories and approaches to diversity and inclusion management. With workforce demographics changing rapidly, high-profile cases of discrimination in the news and new legislation coming into force, it is more crucial than ever that organisations understand and effectively manage workplace diversity - not only to increase business outcomes, but to create an inclusive workplace in a socially responsible manner. <br/><br/>This second edition includes an engaging new chapter on social class and diversity, as well as a range of new mini case studies on contemporary issues and themes such as intersectionality and autism employment. Packed with learning features to encourage critical analysis and help you link theory to real-world practice, Managing Diversity and Inclusion offers an in-depth and contextual account of enduring and cutting edge discussions and approaches to diversity and inclusion management. Go online to access additional resources to support your study: https://study.sagepub.com/syed2e

When a company is committed to growing through innovation - not just exploiting the existing business models - standard accounting documents offer insufficient and, oftentimes irrelevant data. <i>Innovation Accounting</i> is a practical guide for these companies to help them measure and track innovation. Most established organizations have understood the need to innovate and become more digital, however the management tools available to leaders seeking to understand the investments in innovation are lacking. Financial accounting in particular is difficult to use in the context of (digital) innovation. Therefore a new complementary system for measuring and tracking innovation is needed.<br/><br/>The book provides tools, frameworks, templates, and visualizations that can be easily understood and applied. These can all be used by executives looking for a new way of measuring corporate performance in a world where accounting-recognized assets are becoming commodities, by investors seeking better ways of looking at a company's growth potential, and by managers who need to valuate innovation product teams using more than just financial indicators. <i>Innovation Accounting</i> is an essential go-to book for anyone that wants to measure their company's innovation ecosystem.

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change-making brands. The content has been developed based on years of experience in building brands, conversations with dozens of changemakers, understanding their branding challenges and required knowlege and skills, and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change-making organisations across the world and 7 guest essays from experts.

This handbook documents sixty methods used in design innovation projects leading to the design of new products or services. It is the first publication to bring together methods, tools and case studies that involve multiple design disciplines and perspectives - from product and service design to interaction and user experience design. Design. Think. Make. Break. Repeat. addresses the needs of anyone interested in deploying design thinking academically or operationally inside their organisation. With design thinking becoming an increasingly valued skillset across a wide range of industries, there is an increasing demand for design-based skills in the workplace. More and more organisations are looking at design to improve their businesses and the services and products they offer. The book offers an easily accessible overview of the design thinking process along with a wide range of methods that can be applied across many different areas and contexts. Design. Think. Make. Break. Repeat. is designed as a learning resource to scaffold the reader's understanding of design as a method for innovation. Each method is presented through an evidence-based description along with simple exercises that allow for a hands-on, interactive learning experience, including templates, tools and case studies. It is a must-have for everyone interested in adopting design thinking.

"Leadership is very little about what you say; it is about what the people around you feel."<br/><br/> In today's dynamic and fast-paced environment, effective leadership goes beyond traditional management; it requires a profound commitment to fostering a culture of well-being, loyalty, and engagement. This essential guide unveils the transformative strategies that successful leaders employ to cultivate high-performing teams and lasting customer relationships.<br/><br/> At the heart of this book lies the pivotal question: How can leaders create an environment where individuals not only strive for excellence but also take ownership of their roles and contribute passionately to the collective vision? Through a blend of insightful research, practical frameworks, and reflective exercises, this book provides a clear roadmap for navigating the complexities of modern leadership.<br/><br/> Discover the key elements of successful change management, including strategies for aligning significant decisions with cultural values, communicating shared expectations, and nurturing internal hospitality within your team. With tools like the Trust Wheel, Niclas's Traffic Light, and a comprehensive set of self-assessment questions, you will gain the insights needed to enhance your leadership skills and promote the personal development of your team members.<br/><br/> This guide serves as more than just a manual; it is an invitation to explore the profound impact of empathetic leadership on the workplace. By prioritising well-being, fostering loyalty, and nurturing collaboration, you will not only enhance your organisation's success but also create a meaningful legacy that inspires those around you.<br/><br/> Embark on your journey towards becoming a leader who elevates others, cultivates a thriving organisational culture, and drives sustainable growth. Leadership is not merely about what you say; it is about how you empower those around you to feel valued, engaged, and united in pursuit of a shared purpose.<br/><br/> Unlock the potential of your leadership today and inspire a culture of excellence that resonates at every level of your organisation.<br/><br/> "A leader does not raise their voice; they raise the level."