Engelska

This book chronicles the story of the A-10, including program history, aircraft paint schemes, all units operating the aircraft and their markings, and selected nose art and ladder door art. Over 100 colorful official and unofficial patches of the units and combat operations involving the A-10 are included. The book also includes a description of the aircraft, its systems, and weapons.

This book is about feelings, and the ways that we, as individuals and as a culture, have numbed ourselves against them. It is about unleashing the possibility of using your conscious feelings to re-shape your life around what really matters to you. CONSCIOUS FEELINGS introduces readers to the concept of the "personal numbness bar" -- a measure set high by modern culture as a way of keeping everything "cool," under control, and consequently out of touch. This book provides the insight and the means for lowering that numbness bar. "You can feel more wisely and effectively," the author asserts. You can regain the intelligence and energy of your feelings, so long denied and dressed up to appear acceptable. "Being cool," Callahan states, "allows you to look the other way about schooling, prescription drugs, corporate wrongdoing, corruption, pollution, injustice, your life purpose, your love life, and your job," and to accept the generic malaise that characterizes so many ordinary relationships. The central framework of the book is built with the Ten Distinctions for Consciously Feeling, including: Learning the potent difference between thoughts and feelings. Sorting out feelings (based in the present) from emotions (based in the past, on cultural or religious beliefs). Experiencing how feelings are absolutely-neutral energy and information, neither good nor bad, neither positive nor negative, yet extremely useful in your adult life. Each chapter is enriched with THOUGHTMAPS-clear diagrams of ways you presently think and ways you could possibly think-supported by an abundance of practical experiments to try. CONSCIOUS FEELINGS is ultimately about your connection with and responsibility for the fate of the Earth. Every page enhances your capacity to take practical actions. When you are no longer numb, you are freed from solitary confinement in your private world of thoughts and beliefs. You emerge, already connected with other human beings, (even animals and nature); connected in the world of feelings we all share. Choosing numbness was probably an unconscious survival strategy. But, Callahan is committed to showing you, step by step, how you can change your mind, upgrade your "thoughtware," and learn to consciously feel.

<i>Marketing Strategy</i> offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, <i>Marketing Strategy</i> is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Chris McAlister is currently one of the most prominent ambassadors of Shiatsu and the Asian way of life in the West. In this comprehensive and easy to read book, he takes the reader on a journey right into the heart of Oriental medicine and how it overlaps with modern Western science and philosophy. His profound knowledge and experience are conveyed by stories peppered with personal experiences, case studies and anecdotes. Sometimes poetic and sometimes straight from the heart, he explains how energy manifests itself, whether it is the Five Spirits, the I Ching or Traditional Chinese Medicine.<br/> In The Poetry of Touch the author offers the reader a look into the perspective of a practitioner who has spent most of his life exploring the ins and outs of East Asian Medicine. Given his grounding in shiatsu, he naturally comes from a place of highly valuing the art of touch in the practice of traditional medicine.<br/> He shares anecdotes and wisdom from a long and circuitous journey in East Asian Medicine. He references the classics, especially the Yijing the Book of Changes the primary source for Chinese philosophy and worldview. Unraveling the symbols and images that are foreign to westerners, but imbedded in the collective unconscious, he lays out the implications of this foundational text in the practice of medicine. Chris unpacks the healing arts of Oriental Medicine with respect and a genuine feeling for what is essential, and in so doing refreshes it and paves the way for the next generation of practitioners.<br/><br/> Chris honors the diversity and full depth of East Asian medicine. Not just as a monolith of ancient knowledge, but as a living breathing truth that has to be rediscovered in the life and practice of each practitioner. This is a brilliant example of the path of mastery, which we are all on every time we consciously choose to cultivate this living tradition.

The latest edition of this must-have text book promises an evidence-based and practical approach covering the very latest in cardiorespiratory care. The textbook covers a wide range of cardiorespiratory conditions and discusses treatment of patients in different clinical settings such as critical care, the ward area and out-patient departments. It begins with physiology and pathology and progresses into a detailed patient assessment section and a discussion of specific respiratory and cardiac conditions.<br/><br/>The final section covers different groups of people who may require physiotherapy such as infants, children, and adults with specific conditions including a considered section on palliative care. Critical thinking is facilitated by clinical reasoning boxes in the text, and problem-solving is aided by case studies at the end of each chapter. There are also relevant practice tips to enable transfer of learning into the clinical environment.<br/><br/>The text is supported by over 280 line drawings and diagrams along with over 70 x-rays and photographs to further illustrate the points under discussion. Q &amp; A case studies, with scans and x-rays Outcome measures for problems and diseases Boxes with learning and practice tips to encourage reflection Tables with definitions, normal values and comparisons Practical techniques described with precision Expanded cardiovascular section Updated practical details on physiotherapy techniques Extra chapters on surgical complications and interventions Comprehensive coverage of Critical Care procedures and rehabilitation Practicalities of the management of children and infants Update on the evaluation of outcomes

Like the Sobotta Atlas of Anatomy, this textbook guides students through the anatomy in a clear, structured manner that is easy to remember. Sobotta excels at comprehensibly explaining the fascinating world of anatomy and carries you safely through every test and your initial patient interactions. Clinical Cases: Presents a relevant practical medical case as it will be encountered during rotation.<br/><br/>It highlights how students can gain valuable insights into the case by taking structured notes during patient examination. Clinical Remarks: Indicate functional and clinical aspects that help to identify a topic's relevance and put it in context for subsequent patient diagnosis and treatment Skills Boxes: Provide a quick overview of competency-based study objectives, which help you build a contextualised knowledge useful in exams and applicable to future professional practice. Regular Note Boxes: Highlight particularly important exam knowledge to be retained throughout the book The textbook fosters integrated learning by linking macroscopic anatomy, where relevant, to embryology.<br/><br/>The detailed chapter on the anatomy of the head makes this textbook particularly suitable for students of dental medicine. The Sobotta Anatomy Textbook enables you to develop a true contextualised understanding of the subject and thus not just pass anatomy exams, but build a foundation for your future clinical work!

Build your skills in the assessment of musculoskeletal pathology! Orthopedic Physical Assessment, 7th Edition covers the principles of assessment for all of the body's structures and joints, including topics such as gait, posture, the head and face, amputees, primary care, and sports emergencies. The Student Consult ebook version includes all of the photos and drawings from the print book plus additional functional assessment forms (e-tools), updated evidence-based reliability and validity tables, and hundreds of video clips demonstrating special tests on how to perform musculoskeletal assessment. Written by noted PT educators David J. Magee and Robert C. Manske, this reference uses a systematic, evidence-based approach to prepare you for success in clinicals, board exams, and in rehabilitation practice. Over 2,500 full-color illustrations and photographs depict key concepts, along with assessment techniques and special tests.<br/><br/>At-a-glance icons show the clinical utility of special tests, supplemented by updated, evidence-based reliability and validity tables for tests and techniques, which are available in the ebook on Student Consult. Quick-reference data includes hundreds of summary boxes, red-flag and yellow-flag boxes, differential diagnosis tables, muscle and nerve tables, and classification, normal values, and grading tables. A Summary (Precis) of Assessment in each chapter serves as a review of assessment steps.<br/><br/>Combined with other books in the Musculoskeletal Rehabilitation series - Scientific Foundations and Principles of Practice, Pathology and Intervention, and Athletic and Sports Issues - this book provides the clinician with the knowledge and background necessary to assess and treat musculoskeletal conditions. NEW and UNIQUE! Enhanced eBook on Student ConsultNEW! Updated information in all chapters includes new special tests, as well as photos, line drawings, boxes, tables, and references. NEW! Head and Face chapter features updated information on concussion management.<br/><br/>NEW! Enhanced Diagnostic Ultrasound Imaging section added to applicable chapters, along with new photos and diagnostic images. NEW! Updated psychometric tables for special tests list reliability, sensitivity, specificity, and + and - likelihood ratios when available. NEW! More case studies added that use real-life scenarios to help students develop assessment and diagnostic skills using information from the chapter.<br/><br/>NEW! Additional functional assessment forms (e-tools) have been incorporated into the ebook on Student Consult. NEW! Video clips demonstrate special tests to give students and clinicians a clearer understanding of how to perform musculoskeletal assessment.