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So, you got fired, laid off, restructured, canned. Welcome to the club, baby! In today's seismically changing job market, getting fired doesn't automatically meet you failed; it's a rite of passage.<br/><br/>With their decades of experience in high-stakes leadership roles, Laura Brown and Kristina O'Neill know firsthand the challenges-and thrilling opportunities-that come with losing a job, no matter where you are in your career. They've been through the shock, grief, anger, and confusion, and they're here to help you navigate the experience. <i>All the Cool Girls Get Fired </i>is both a roadmap and a mindset shift-a pragmatic, empowering and humorous way to make lemonade from lemons.<br/><br/>With candor, humor, actionable advice, and exclusive "I've been there," interviews from inspirational women, <i>All the Cool Girls Get Fired</i> challenges outdated corner office perceptions of career success. From coping mechanisms and self-care practices to networking strategies and reinvention techniques, the book is a comprehensive GPS to navigate the path of career recovery and bounce back with more professional mojo than ever.

All marketers aim to learn from the best in their sector. But that's easier said than done. Because every brand applies hundreds of tactics to grow. How can we tell which are responsible for their success? Those with the backing of behavioral science are the best place to start - we can predict what will work because there's evidence behind them. Here, we look through the lens of behavioral science to identify approaches that played a part in taking brands to the top. Brands can be mystifyingly successful. Customers are happy to pay premium prices for things that should be free - like water; things that should be cheap - like milk; and things that would do the same job at half the price, like vacuum cleaners. Why? Looking at 21 top brands, <i>Hacking The Human Mind</i> unpacks the mystery, so you can learn from the winners.