Engelska

<i>Marketing Strategy</i> offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, <i>Marketing Strategy</i> is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

The latest edition of this must-have text book promises an evidence-based and practical approach covering the very latest in cardiorespiratory care. The textbook covers a wide range of cardiorespiratory conditions and discusses treatment of patients in different clinical settings such as critical care, the ward area and out-patient departments. It begins with physiology and pathology and progresses into a detailed patient assessment section and a discussion of specific respiratory and cardiac conditions.<br/><br/>The final section covers different groups of people who may require physiotherapy such as infants, children, and adults with specific conditions including a considered section on palliative care. Critical thinking is facilitated by clinical reasoning boxes in the text, and problem-solving is aided by case studies at the end of each chapter. There are also relevant practice tips to enable transfer of learning into the clinical environment.<br/><br/>The text is supported by over 280 line drawings and diagrams along with over 70 x-rays and photographs to further illustrate the points under discussion. Q &amp; A case studies, with scans and x-rays Outcome measures for problems and diseases Boxes with learning and practice tips to encourage reflection Tables with definitions, normal values and comparisons Practical techniques described with precision Expanded cardiovascular section Updated practical details on physiotherapy techniques Extra chapters on surgical complications and interventions Comprehensive coverage of Critical Care procedures and rehabilitation Practicalities of the management of children and infants Update on the evaluation of outcomes

Narrative Based Medicine [Bok / Pocket]

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Mathiesons The Voice And Its Disorders [Bok / Pocket]

The top required and recommended immunology text worldwide, Cellular and Molecular Immunology by Drs. Abul K. Abbas, Andrew H. Lichtman, and Shiv Pillai, is a clear, well-written, and superbly illustrated introduction to the field. The 9th Edition retains a practical, clinical focus while updating and revising all content to ensure clarity and comprehension, bringing readers fully up to date with new and emerging information in this challenging area.<br/><br/>Highlights the implications of immunologic science for the management of human disease, emphasizing clinical relevance throughout. Provides a highly visual, full-color description of the key immunologic and molecular processes with a fully updated, comprehensive, and consistent art program. Helps readers grasp the details of experimental observations that form the basis for the science of immunology at the molecular, cellular, and whole-organism levels and draw the appropriate conclusions.<br/><br/>Includes summary boxes that assist with rapid review and mastery of key material. Student ConsultT eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, references and animations, designed to produce a more rounded learning experience.<br/><br/>Features updates from cover to cover, including tumor immunity (tumor antigens, cancer immunotherapy), immune checkpoints, cytosolic sensors for DNA, non-canonical inflammasomes, prionization as a signaling mechanism, monogenic defects in immunity, and more.

The only anatomy atlas illustrated by physicians, Atlas of Human Anatomy, 7th edition, brings you world-renowned, exquisitely clear views of the human body with a clinical perspective. In addition to the famous work of Dr. Frank Netter, you'll also find nearly 100 paintings by Dr. Carlos A. G. Machado, one of today's foremost medical illustrators.<br/><br/>Together, these two uniquely talented physician-artists highlight the most clinically relevant views of the human body. In addition, more than 50 carefully selected radiologic images help bridge illustrated anatomy to living anatomy as seen in everyday practice. Region-by-region coverage, including Muscle Table appendices at the end of each section.<br/><br/>Large, clear illustrations with comprehensive labels not only of major structures, but also of those with important relationships. Tabular material in separate pages and additional supporting material as a part of the electronic companion so the printed page stays focused on the illustration. Updates to the 7th Edition - based on requests from students and practitioners alike: New Systems Overview section featuring brand-new, full-body views of surface anatomy, vessels, nerves, and lymphatics.<br/><br/>More than 25 new illustrations by Dr. Machado, including the clinically important fascial columns of the neck, deep veins of the leg, hip bursae, and vasculature of the prostate; and difficult-to-visualize areas like the infratemporal fossa. New Clinical Tables at the end of each regional section that focus on structures with high clinical significance.<br/><br/>These tables provide quick summaries, organized by body system, and indicate where to best view key structures in the illustrated plates. More than 50 new radiologic images - some completely new views and others using newer imaging tools - have been included based on their ability to assist readers in grasping key elements of gross anatomy. Updated terminology based on the international anatomic standard, Terminologia Anatomica, with common clinical eponyms included.<br/><br/>Student Consult access includes a pincode to unlock the complete enhanced eBook of the Atlas through Student Consult. Every plate in the Atlas-and over 100 Bonus Plates including illustrations from previous editions-are enhanced with an interactive label quiz option and supplemented with "Plate Pearls" that provide quick key points and supplemental tools for learning, reviewing, and assessing your knowledge of the major themes of each plate. Tools include 300 multiple choice questions, videos, 3D models, and links to related plates.