Bok Inbunden
INFORMATION OM PRODUKTEN
In the B2B world, the people bringing the largest deals to the tables are heroes. That's because, amongst the world s biggest B2B companies, 80% of the total revenue comes from as little as 1% of the customer base or fewer than 100 customers. And a large portion of that 80% comes from megadeals.
This information is often not disclosed to avoid investors seeing it as a risk. But what if the success of the largest companies today actually depends on their ability to master and win megadeals? There s a reason top megadealers have annual compensation packages exceeding 1 MUSD. But how do they do it? Until now the answer has been shrouded in mystery.
In this hands-on book, Aberg and Engman reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. They also provide a unique cutting-edge approach to complex selling that blends account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team.
Megadeals is a powerful formula for you to realize long-term success and change the world on a massive scale.
FAKTA
Författare: | Åberg, Johan; Engman, Christopher |
Titel: | Megadeals |
Typ: | Bok |
Kategori: | Böcker/Samhälle & Politik/Management |
Releasedatum: | 2020-03-03 |
Artikelnummer: | 743345 |
Lagerstatus: | Beställningsvara Leveranstid: från 3 vardagar |
EAN: | 9789198557213 |
ISBN: | 9198557213 |
Språk: | Engelska |
Bandtyp: | Inbunden |
Mått(BxHxD): | 160x235x25 mm |
Omfång: | 0 |
Utgåva: | 2 |
Vikt: | 672 gram |
Titel: | Megadeals |
Förlag: | Megadeals Research |
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