Martin Söndergaard, Erik Modig

Bang For The Buck - The Science Of Creating Effective Marketing (Bok)

As a marketer, you face many dilemmas: Should you focus on brand-building or sales-focused marketing? Should you use rational or emotional ads? How should you evaluate different media channels against each other? Most experts would like you to believe that there is one right answer to these questions. Unfortunately, the reality is more complex. The correct answer for your specific situation requires an overall understanding of customer psychology.   After years of research and working with marketers, Erik Modig and Martin Söndergaard developed the Influence Matrix, a new way to make sense of today's many marketing theories. The practically applicable framework captures the insights from the 100 most popular books and the 300 most cited peer-reviewed articles in marketing, communication, and decision-making. By applying it, you will be able to identify and tackle your main marketing challenges, taking your marketing strategy and communication tactics to the next level. 

Författare:	Martin Söndergaard, Erik Modig
Titel:	Bang For The Buck - The Science Of Creating Effective Marketing
Originaltitel:	Bang For The Buck
Typ:	Bok
Kategori:	Böcker/Samhälle & Politik/Management
Releasedatum:	2022-03-09
Artikelnummer:	763311
Lagerstatus:	Beställningsvara Leveranstid: från 3 vardagar
EAN:	9789187791314
ISBN:	9187791314
Språk:	Engelska
Bandtyp:	Häftad
Mått(BxHxD):	164x238x14 mm
Omfång:	207 sidor
Vikt:	440 gram
Titel:	Bang For The Buck - The Science Of Creating Effective Marketing
Förlag:	Rheologica Publishing