Tom Dolle - Jeff Stork

Glamour Road (Bok)

This highly visual book explores the seldom-told story of how glamour, fashion, design, and styling became the main focus of automotive marketing from the postwar 1940s through the 1970s. With the expansion of the American suburbs after WWII, women suddenly needed cars of their own. By adopting the fashion industry's yearly model changes, as well as hiring many designers and stylists from the fashion industry, the automobile industry made a direct appeal to the rising sophistication and influence of women. By perfecting the fashion-centric concept of planned obsolescence, it became the dominant economic engine of American postwar prosperity. The dramatic photography, elegant fashion, and use of color and materials in midcentury automotive marketing created a groundswell of demand for new cars. Much of the marketing imagery of the period hasn't been published since it first came out, and this book features some of the best.

Författare:	Tom Dolle - Jeff Stork
Titel:	Glamour Road
Typ:	Bok
Kategori:	Böcker/Resor & Geografi/Resor & Geografi
Releasedatum:	2022-03-28
Artikelnummer:	796231
Lagerstatus:	Beställningsvara Leveranstid: från 14 vardagar
EAN:	9780764363900
ISBN:	0764363900
Språk:	Engelska
Bandtyp:	Inbunden
Mått(BxHxD):	305x237x28 mm
Omfång:	256 sidor
Vikt:	1938 gram
Titel:	Glamour Road
Förlag:	Schiffer Publishing